There are a few different reasons why individuals and companies create websites. The first would be to display the different services or products of the company or individual in order for prospects to buy the product or use the service.
The second reason is to inform web surfers about a topic or to gain a monetary gain by infusing the site with advertisements and thus making their money this way. Some people just want to publish information of their own...whatever the reason, most companies and individuals want people to come to their site who are already interested in the topic of the site...not just clicking through by accident because a keyword matched up.
By using certain techniques the website can gain the advantage of being able to be high in the search engine rankings and also having qualified viewers at the site. So how does one go about this$%:
The first way to ensure that you are getting possible prospects to your site and not just people clicking through is to make sure the keywords, Meta tags, and title tags are as accurate as you can possibly get them for the site. This will lower that amount of people that click through without staying due to having the same keywords.
The second way is to start posting information about your site on different blogs and forums. This is a time consuming way of trying to get to the targeted audience, but if you are in the right area, you can be sure that you are speaking to those who have the same interest as the topic of your site.
Finally, there is one more way to seek targeted traffic to your site. This is probably the easiest way of all and can potentially bring in the best amount of traffic. Go to popular sites for grouping websites together. Some social networks or web rings work well here. However, one new avenue has just sprung up on the web and is a powerful way to get your products known. If you have a store front and a website...you can have an exact picture of your store front where visitors to the mall can walk through.
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